Introduction

The Versus Block in AffiliateX compares two or more products or services in an engaging, side-by-side format. It is an extension of the free Versus Line block and features other interactive elements like images, tags, and ratings. It also allows you to add your verdict on the products or services.

The Versus Block’s easy-to-use interface and customization options can enhance product comparison and boost your site’s overall user experience. This makes it easier for your visitors to understand the key differences and make informed decisions that can increase click-through rates and conversions. 

Why Use the Versus Block?

• Compare products head-to-head: It allows for a direct comparison of two products, clearly displaying their pros, cons, and key features side-by-side.
• Highlights differences effectively by showcasing where products differ the most, making it easy for readers to spot the strengths and weaknesses of each option.
• It improves user engagement by offering a simple, clear comparison, that keeps readers engaged on your site longer, increasing the chances of clicking through to make a purchase.
• It Increases Conversion: With the clear and interactive CTA buttons, users can quickly decide which product to buy, leading to more clicks on your affiliate links.
• It Eases Decision Making: It provides valuable comparisons that empower users to choose the product that best suits their needs.  

Unique Features of the Versus Block

• Displays Key Features: It highlights the most important features of each product in a side-by-side format. This makes it easier for users to see how the products differ.
• Interactive Elements: It includes clickable elements such as Call-to-Action buttons, and product images, which enhances user engagement.
• Visual Elements: It uses visual elements such as icons, badges, or highlighted text to emphasize the product that performs better in specific categories (e.g., “Best Value” or “Top Pick”).
• It is SEO Optimized: The Versus Block is built with SEO in mind, to ensure that search engines can easily identify and index the comparison, to improve your search rankings.
• Customizable Layouts: You can choose from different layout options to best suit your website’s theme or preference.
• Responsive Design: The block adapts seamlessly to all screen sizes, ensuring your comparison looks great on a desktop, tablet, or mobile device.
• It Integrates the Verdict Block: It allows sharing your expert opinion on which product might be a better fit based on specific needs. 

How to Use the Versus Block

• Insert the Block: In the Gutenberg editor, search for “Versus” under AffiliateX blocks and insert it into your desired location.
• Add the Product Details: Fill in the details for each product you wish to compare, including features, specifications, verdict, ratings, and pricing.
• Customize, Save & Publish: Customize the block’s designs per your preference. Once done, save and publish the post or page.

Best Practices for Showcasing Versus Comparisons

• Focus on Key Differences: Highlight the main points where the products differ. Your readers want to quickly understand which product is better for their needs, so make sure to emphasize these distinctions.
• Present both products fairly, showcasing their strengths and weaknesses. This builds trust with your audience, as they’ll see you as an honest, reliable source of information.
• Use Strong CTAs: Include prominent Call-to-Action buttons beneath each product, such as “Buy Now” or “Check Price.” This encourages users to take the next step and helps drive affiliate sales.

Need more info? Check out the full documentation to maximize your use of this block.