How to Find the Best Affiliate Products on Amazon

The major goal of joining the Amazon Affiliate Program is to earn good affiliate commission from the products you promote on your website. To achieve this, promoting random products will get you on the negative side of your earning margin. This is where finding the best affiliate products on Amazon becomes one of the best practices.

Finding the most profitable affiliate products on Amazon can be time-consuming and stressful. Yes! We understand this fact, and that is why we are committed to providing tips and Amazon-compliant best practices for easily spotting the products with high earning potential that your target audience is looking for.

This guide focuses on the 6 tips for finding the best Amazon affiliate products with high earning potential, top pages on Amazon to find the products your audience will love, top-selling niches on Amazon, and how API eases, automates, and eases the promotion of these products on your website. 

The Importance of Finding the Best Affiliate Products on Amazon

Why is finding top-notch affiliate products on Amazon a big deal? We know that searching and choosing the top products increases your earning but how it does that reflects why it is a necessity.
Before highlighting and discussing the importance, we want to point out that before promoting Amazon products on your website, you must sign up for the Amazon Affiliate Program. Here is a detailed guide on how to become an Amazon affiliate.

It Builds Your Website’s Credibility 

When a visitor purchases a poorly rated product based on your recommendation, they will unlikely trust you again and not recommend your website to anyone. This places your credibility at stake.

The best affiliate products on Amazon sell well simply because they are credible and high-quality. Promoting quality and high-rated products that your readers or visitors love builds your reputation and makes them consider your website a credible source of information. This in turn strengthens your reputation and increases referrals and return visitors. 

It Generates More Organic Traffic

Finding and promoting Amazon’s best-selling products with helpful content on your website will naturally improve your website’s SEO and ranking on search engines and generate more organic traffic.

The content, product details, and ratings align with your target audience’s search intent. This makes visitors more likely to bookmark your website and return and share your content simply because they find it helpful.

It Increases CTR and Conversions

Click-through rates and conversions don’t just come like that. You will need to build credibility and trust with your target audience/visitors by recommending relevant and in-demand products alongside valuable information that addresses their points and offers solutions.

Consider promoting trending products per time, and those with high ratings with visually appealing displays using tools like the WordPress AffiliateX product display blocks to enhance engagement, CTR, and more conversions to spike your affiliate income.

6 Tips to Find the Best Affiliate Products on Amazon to Promote

1. Focus on a Specific Niche

Because Amazon is so versatile, narrowing your search to a specific niche is one of the easiest and most seamless ways to find the best affiliate products on Amazon.

If your blog or website focuses on fitness, your search focus should not include software gadgets or other products not relevant to the fitness niche. This approach ensures you find products that your target audience is searching for, and relevant to them. Another advantage of finding niche-focused products is that it helps your website build a specific audience who consider you an expert in the niche.

The best way to find the best products on Amazon is to search directly within a specific category. If your website focuses on fitness, it’s best and easier to search the Exercise and Fitness Category on Amazon for products relevant to your niche. This saves time and effort.

2. Focus More on What’s Trending Within a Niche

Different products trend at different periods. The smart way to increase conversions and your affiliate commission is by searching and promoting the best affiliate products on Amazon that are trending. Amazon’s website has several go-to pages to find the trending and best-selling products. Let’s get a hang of these pages.

Top Pages to Find the Best Affiliate Products on Amazon

1. Best Sellers

The “Best Sellers” page on Amazon showcases the most popular and fast-selling products in different categories, which gives you an insight into what is trending and selling out faster than others.

2. New Releases

Another page to find some of the best affiliate products on Amazon to promote on your website is the “New Releases” page where you can find the latest arrivals on Amazon that are already selling out. The page showcases these products in different categories while ranking them based on how fast they are selling.

The products offer you a great opportunity as an affiliate marketer to explore the latest products that excite and convert your target audience.

3. Movers & Shakers

Some products suddenly begin to experience a spike in sales. The “Movers & Shakers” page on Amazon showcases these products that are rapidly gaining popularity and demand. This can be due to promotions, the latest trends, or influencers’ reviews on social media. This opportunity allows Amazon affiliates to get more traffic to their website and turn that traffic into conversion.

4. Most Wished For

If you want to get insight into what products on Amazon are mostly added to the wishlist, the “Most Wished For” page on Amazon showcases these products. These are products people are actively seeking or saving for later with a high potential demand.

As an affiliate, you can, you can consider promoting such products on your website as they may be trending, or have the potential to experience a sudden spike in sales due to potential demand.

5. Gift Ideas

Regardless of your niche, Amazon’s ”Gift Ideas” page is where you find gift ideas in different niches. For example, if your niche is beauty and skincare, promote or recommend skincare gift products for Summer, Winter, etc. on your blog.
You can also write content and gift ideas for different age groups, skin types, and occasions while making it easier for your readers to see and order the products. Your recommendations will be displayed with the updated pricing, rating, description, and even image directly from Amazon using the Product Advertising API or product display blocks.

Keeping up with what is trending in your niche as an affiliate marketer, is the smart way to stay ahead, and easily discover the best affiliate products on Amazon.

3. Consider Products with High Ratings & Positive Reviews

If you want to find the best affiliate products with high earning potential, you must understand that Amazon’s product ratings and reviews are important factors to consider.

Generally, when a product has good reviews and ratings (usually above 4 stars)it sells itself effortlessly. Hence as an affiliate, it makes promotion even easier for you. You can even consider writing a blog post that highlights their ratings, people’s reviews, and what makes them fly off the shelves faster compared to other products. It’s even smarter to consider displaying the products with affiliate product display blocks.

Search for products with at least a 4-star rating and a significant number of positive verified reviews. This shows how reliable the product and your recommendation are. When you see a product with a 3-star rating and 100 reviews, and another product with a 4-star rating and up to 800 reviews, it is recommended to go for the latter product because it seems more of a quality product than the former.

4. Consider What People Search for Through Keyword Research

Keyword research not only favours your website’s ranking on search engines but also your visitors’ purchasing decisions. When you do keyword research to know what your target audience is actively searching for, you gain insight into the kind of products you should search for beyond the insight you get on Amazon.

One of the advantages of keyword research especially for Amazon affiliate marketers is that they get insight into the kind of product your target audience is actively searching for.

You can start finding the most profitable affiliate products on Amazon by searching for keywords in your niche to see the products that come up using platforms like MOZ, Ahrefs, SEMrush, or Google Keyword Planner.

For example, if you type in “best coffee makers”, you will find a variety of affiliate products that could be relevant to your niche. You can also combine product names with terms like “best,” “top-rated,” or “reviews”. Finding products that naturally align with your keywords makes your content more relevant to search engines, and boosts your website’s visibility to attract the right audience.

5. Consider Products with Various Price Range

It is important to understand that diversifying the products you promote based on pricing helps you attract different levels of audience and increase conversions as an affiliate marketer.

This is also subject to your niche or target audience. If you are promoting luxury skincare products or budget-friendly fitness trackers, knowing your audience’s spending habits helps you choose the best affiliate products on Amazon that fit their financial status.

As a general rule, affordable quality products (usually less than $50) on Amazon are easy to sell but offer lower commissions, while more expensive products generate higher payouts but might convert less. 
You can showcase a single product with multiple prices using a product display block like the AffiliateX Product Button block or compare two or more products at different prices with the AffiliateX Product Comparison block or Top Products block. In a nutshell, promoting products with a mix of prices caters to a wider audience within a niche, and increases your earning potential.

6. Consider the Products with Amazon Prime Benefits

Another tip to help you find the best affiliate products on Amazon with higher earning potential is to consider the products with Amazon Prime benefits. The products with the “prime” logo added to them on Amazon are called prime products due to the benefits it offers to Amazon Prime subscribers who are more loyal to purchasing products on Amazon.

Amazon Prime has over 200 million subscribers who enjoy free and speedy shipping. Finding and promoting these products can lead to faster conversions due to the “Prime” advantage that comes with them.

Adding within your content that the product is a prime product can your recommendation even more appealing to your readers and encourage them to click on your affiliate link.

Bonus: See What Your Top Affiliate Competitors are Promoting

One of the ways you can also find the best affiliate products on Amazon is by researching the products your top competitors are promoting on their blogs especially if you know they are earning quite well from their affiliate products.

You can check their websites, or blogs, to identify the products they highlight and how they present them. Pay attention to their content format such as reviews or comparisons, and which products seem to drive the most engagement. This can optimize your affiliate marketing efforts and lead to more conversions.

Top 6 Profitable Product Niches for Amazon Affiliates

As stated earlier, the sole aim of joining the Amazon affiliate program is to earn commission and Amazon has different niches/product categories with different commission rates. This means the higher the commission rate, the higher your earnings.

Here are the top 6 most profitable categories where you can find some of the best affiliate products on Amazon to promote:

• Amazon Games (20.00%) 
• Luxury Beauty (10.00%)
• Amazon Explore ( 10.00%)
• Digital and Physical Music (5.00%)
• Physical Books ( 4.50%)
• Toys (3.00%)

Benefits of Adding the Best Amazon Affiliate Products with API to Your Website

The success of your affiliate marketing effort does not end with finding a product with high earning potential. You will need to ensure the product presentation details and presentation are in the best state to ease decision-making and conversion for your readers. 

Here are some of the advantages of using API to add top-performing products to your website:

Updated Product Data

When you add these products to your blog and the prices get outdated over time, unavailable items can affect your credibility. The API ensures that product details like prices and availability are always current, to keep your site reliable.

Access to Multiple Amazon-Approved Image Options

The API gives you access to high-quality compliant images directly from Amazon, which can significantly increase user engagement and conversions.

It Makes Compliance Easier

Amazon’s affiliate program has strict compliance rules. To make compliance easier, the API ensures your content aligns with their requirements, helping you avoid penalties.

It Eases and Speeds Adding Product Information

Manually adding product details can be stressful and time-consuming. The API makes it easier by allowing you to search for the product’s name and retrieve the details directly from Amazon.

Conclusion

Finding the best affiliate products on Amazon requires a strategic approach like identifying a specific niche, staying updated on trends, and considering factors like product ratings, keywords, and price range. 

How these products are also displayed on your website can enhance engagement, click-through rates, and conversions. This is why using Amazon affiliate product display blocks and Amazon Product Advertising API is important to enhance engagement, click-through rates, and affiliate sales.

Frequently Asked Questions