7 Successful Amazon Affiliate Website Examples

Building a successful Amazon affiliate website is not easy, especially if you just want to post product links and wait for conversions, without having a solid strategy, a search engine optimized (SEO) and user-friendly website, plus valuable and relevant content that resonates with your target audience.

With its wide variety of products across various niches and over 2 million sellers, Amazon has created a thriving marketplace for individuals to promote other company’s products to earn commissions. Because of the need to validate products before purchase, most people often turn to the internet for recommendations and reviews before making a purchasing decision. For this reason, the number of Amazon affiliate websites is on the rise.

How do you build an affiliate website that stands out in the pool of thousands of affiliate websites?

You will find these insights in this article as we share and discuss 7 Amazon affiliate websites that stand out. You will also find tools and actionable tips for building and optimizing your affiliate website to generate traffic and convert visitors.

Before we discuss the 7 successful Amazon affiliate website examples, let’s understand why having an affiliate website is a smart and sustainable business decision, especially for affiliates.

Why is it Important to Have a Successful Amazon Affiliate Website?

An Amazon affiliate website is beyond a collection of product recommendations and affiliate links. It’s a channel for building trust with your visitors by showcasing your expertise, providing valuable and relevant information, building authority in your niche, and building a sustainable income flow.

Here are some of the reasons why An Amazon affiliate website is a necessity for affiliates:

It Establishes Your Credibility

Credibility is necessary when you want your visitors to trust your recommendations, confidently click and purchase through your affiliate links, and refer you to others. Having an affiliate website does this, and this feature characterizes a successful Amazon affiliate website. 

Credibility built by a website is often translated into more click-through rates and conversions, which is the core aim of affiliate marketing.

It Gives Your Brand Higher Visibility in Search Results

When you optimize your website for search engines, from its design to its content, for relevant keywords, your website begins to get a better ranking on search engines. This will most likely increase your organic traffic inflow, click-through rates, and conversions, generating more affiliate revenue for you.

It Allows You to Diversify Affiliate Revenue

Because it’s termed an Amazon affiliate website, it does not mean you cannot promote products from other affiliate programs like eBay. Once you are compliant, a website allows you to promote a single product with content from different affiliate programs within a blog post or on a page. 
This has been made even easier for affiliates with WordPress affiliate display blocks, where you can embed different affiliate program links on the CTA buttons. An example is the Product Image Button. This way you can increase your affiliate earning potential.

It is the Most Sustainable Affiliate Channel Option

A successful Amazon affiliate website is no doubt an asset to the owner. Unlike social media whose algorithm changes constantly, well-optimized content for search engines can still rank high on search engines even after years of publication and it can also be easily updated as time passes. A page or blog post on a website can maintain traffic and revenue growth over a long period compared to a social media post.

It Allows Scaling Your Business Effortlessly

Scaling your affiliate business is easier and effortless with a website. This is because once your website is established, it can continue to generate income with minimal ongoing effort especially if you ensure your content is well optimized for search engines, relevant over time and your Amazon affiliate products are added using Amazon Product Advertising API. 

This allows you to continuously attract a steady stream of organic traffic and generate passive income with minimal effort. This scalability allows you to grow your business efficiently and reinvest your profits into further development.

7 Successful Amazon Affiliate Website Examples

1. BestReviews

With an estimated 3,000+ published articles, an Ahrefs domain rating of 74, and an estimated monthly traffic of 6.4M, BestReviews has earned its spot as one of the most successful Amazon affiliate website examples.

Unlike most successful niche-focused Amazon affiliate websites, BestReviews explores all the categories on Amazon by sharing reviews on different products they can review.

Two of their best practices include prioritizing user intent and offering unbiased product reviews and evaluations that are most comprehensive for their target audience. These reviews have helped them build credibility, trust, and authority in reviewing Amazon products.

BestReviews also offers comparisons across various categories, from electronics and appliances to home goods and personal care. They also diversify by not limiting their reviews to just Amazon products but also to other stores like Walmart.

A strategy they also use is finding the best Amazon affiliate products and reviewing them to ensure that their recommendations are credible. BestReviews is also big in using high-quality resolution images to ensure that product features are easily assessed at a glance.
They ensure their content is interactive by placing interactive buttons below each product review within their content and on their pages to ease purchasing decisions.

Lastly, their website design is user-friendly and responsive across all devices (desktop, mobile, and tablet) which is an essential feature of a successful affiliate website to reduce bounce rate and increase click-through rates and conversions.

2. Swim University

Swim University is a niche-focused successful Amazon affiliate website with an estimated 160,000 monthly traffic. It’s a website that focuses more on pool maintenance courses and books, Pool product reviews, and pool products for pool owners.
One of the things that distinguish Swim University from other affiliate websites and perhaps make them successful is that they only partner with Amazon for affiliate marketing. It is often suggested that it is because of the credibility of Amazon.

One of the strategies used by Swim University is the clarity, value-oriented, and simplicity of their affiliate content which are very effective. Their website design and interface are user-friendly and interactive. One of the affiliate marketing tools used on this website to enhance product display and click-through rates is the WordPress affiliate product display plugins like Amazon AffiliateX.

One of the key takeaways from this successful Amazon affiliate website is how they diversified their website. Even though it has been stated that affiliate marketing may rank third in their revenue generation, they still made a good business out of it to add to their streams of income.

3. Corner Coffee (Formerly Coffee Affection)

Corner Coffee has an estimated monthly traffic of 700K+, which is over 80% of organic searches. They achieved this by sharing helpful content and product recommendations for coffee lovers.

This Amazon affiliate marketing website specializes in providing its target audience (who are coffee lovers) with an in-depth guide on how to make any type of coffee at home. They also review products relevant to coffee making like coffee and Espresso gears.

Corner Coffee’s top affiliate marketing strategies include a user-friendly and interactive website, high-resolution images, informational and relevant content, and product reviews.
Another standout strategy is the use of affiliate product display blocks like Comparison blocks, Top Product blocks, and Pros and Cons blocks among others which are the features of the Amazon product display plugin. These features make showcasing your affiliate products more engaging and interactive, which increases click-through rates and conversions.

4. Epic Gardening

Epic Gardening has earned its spot as one of the most successful Amazon affiliate marketing websites with an estimated 1.3M monthly traffic, making over eight figures yearly. The website has dominated the gardening niche by providing helpful and relevant content for its target audience.

Epic Gardening offers tips for growing food from the comfort of their homes. One unique strategy is using their various social media channels, particularly YouTube with over 2 million subscribers, to generate traffic to their website because they are reaching more audiences.

They also optimized their affiliate product display by using WordPress plugins to showcase their Amazon affiliate products, which enhances click-through rates and conversions. 

One of the key takeaways from this thriving Amazon affiliate website is its content strategy. They provide detailed and valuable content like how-to guides and other informational affiliate content that guides their audience’s purchasing decision. 

Another strategy to be taken from Epic Gardening is diversification. They successfully spread their streams of income across different channels including YouTube, selling gardening tools and supplies, affiliate marketing, and other social media channels.

5. The Wirecutter

Another successful Amazon affiliate website is The Wirecutter with an estimated monthly traffic of 10M+. Just like BestReviews, they review Amazon affiliate products. They initially started reviewing products in the tech and gadget niche but with time they expanded and included other niches.

The Wirecutter did not also neglect the importance of providing unbiased and helpful product reviews to build credibility. They ensure their reviews are detailed while using Amazon tools to display their products and make conversion easier.

One of their strategies is that when they research bestselling Amazon products, they ensure they test the credibility of the product before recommending it to their audience. This way, they share their verdict on the product so that their readers can be confident in whatever they are purchasing.

The Wirecutter also uses tags to emphasize the products and distinguish them, especially when comparing multiple products. This way, readers have options to choose from based on preferences like functionality or price, reducing bounce rate.

6. Dog Food Advisor

Dog Food Advisor was created by Dr. Mike Sagman, a retired dentist after losing his dog as a misinformation about commercial dog food. Over the years, the blog has grown with an estimated monthly traffic of 1.3M.

Outdoor Gear Lab focuses more on extensive and detailed product reviews. The best part is that they do product round-ups by showcasing hands-on experience and testing with data-driven results to help their readers have a better insight into what they recommend. These extensive reviews and recommendations have helped build trust with their readers.

 The website also prioritized having a user-friendly and interactive design. To make navigation easier for their visitors. Another unique strategy this website used is in their copy. Aside from being engaging it is also persuasive. A notable scenario is in their disclaimer, 

“When you purchase through links on our site, we may earn an affiliate commission, which helps support our testing.”

This way, they subtly encourage their readers to purchase using their affiliate link to support their test, which is a strategic marketing approach. 

10 Lessons from These Successful Amazon Affiliate Website Examples

1. Publish Helpful and Relevant Content

One of the most common strategies used by all these successful Amazon affiliate websites is providing valuable information that addresses their pain points. It is important for building credibility, reducing bounce rates, and increasing conversions.

2. Build Trust with Your Readers

Trust is an essential part of affiliate marketing success. This is why your content, reviews, and recommendations should be credible, unbiased, and data-driven. When you build trust with your readers, it’s easier to get more conversions.

3. Avoid Being Generic

Don’t just add generic content to your affiliate website because you want to fill up the pages. Whether you are promoting products from different categories or you have a niche-focused website, it is important to create in-depth content about the specific product you are promoting. 

4. Use Top Selling Products on Amazon

When most of these websites review a product or recommend it, they often add words like “best” “top” etc to the title or even as a tag. They always ensure they pick the top-performing products on Amazon. This is because best-selling products with good reviews and ratings have a higher likelihood of being purchased.

5. Use Amazon Affiliate Tools

One of the most common best practices by these successful Amazon affiliate websites is their use of Amazon affiliate tools to showcase their products. This enhances user experience, click-through rates, and conversion.

You can use a product display plugin like the highly customizable WordPress AffiliateX to showcase product details engagingly by either manually adding the details (images, description, link, prices, and title) or by using Amazon Product Advertising API which allows you to retrieve product details from Amazon compliantly.

6. Optimize Your Content for SEO and SXO

Every successful Amazon affiliate website optimizes its content for search engines to get a significant amount of traffic organically, and rank well. While enhancing your content for search engines, also optimize for user experience to enhance engagement. We can see this strategy well implemented in these 7 successful Amazon affiliate website examples.

7. Use High-Quality Images

From the images we saw on the above affiliate websites, none are low-quality. This is because a high-resolution image allows your readers to asses the product properly before making a purchasing decision. One of the easiest ways to get high-quality images is through Amazon API.

8. Diversify with Other Affiliate Marketing Programs

Diversification is a strategy we see some of these top Amazon affiliate websites use. You can consider promoting products from other affiliate programs like eBay, Walmart, etc just like what BestReviews does.

9. Have a User-Friendly Website Design

The importance of a user-friendly website cannot be overstated because a bad user experience can increase the bounce rate and lower your conversion. This also influences your ranking on search engines negatively.

10. Include Calls to Action

You will experience little or no results when you don’t include Calls to Action on your Affiliate websites. This is a strategy successful affiliate websites implement by placing persuasive CTAs well to prompt your readers to act and drive conversions.

How to Build Your Affiliate Website as a Beginner

If you are new to affiliate marketing and you need a website, building an affiliate website is easier than you think. You do not need to know how to code before you can create a website. You create your affiliate website with this detailed guide.

Conclusion

Now the ball is in your court. How would you like to play?

From analyzing these websites, you can see that building a successful Amazon affiliate website requires strategies that work like optimizing user experience, informational and unbiased reviews, diversification, and using Amazon affiliate tools like WordPress AffiliateX among others. This will help you achieve significant success in your affiliate marketing effort and build a high-performing affiliate website that stands the test of time

Frequently Asked Questions