What Is Amazon Creators API? #
Amazon Creators API is Amazon’s newest official REST-based API, providing programmatic access to product catalogue data, specifically designed for publishers, influencers, affiliate marketers, and developers who want real‑time product information, such as product recommendations, and to integrate rich product content and flexible shopping experiences.
It’s the new API structure replacement for the legacy Product Advertising API (PA‑API) and offers the most reliable and future‑proof way to fetch product data from Amazon, helping creators grow their businesses through the Amazon Associates program, as the old Product Advertising API (PA‑API) is deprecated.
Why Amazon Built the Creators API #
Amazon is retiring older API platforms, including PA‑API and data feeds, to consolidate services under a new, creator‑centric ecosystem. This provides:
✅Unified access to product catalogue information
✅Better pricing/offer details with OffersV2
✅Easier onboarding and credential management
✅A clean and consistent API experience across marketplaces
Note: Old Product Advertising API (PA‑API 5.0) is being deprecated, and Amazon strongly recommends migrating to the Creators API to avoid disruptions.
What are the Eligibility Criterias for Amazon Creators API? #
To use the Amazon Creators API, your account must meet the following criteria:
Active Amazon Associates Account #
You must be enrolled in the Amazon Associates Program and have a fully approved account.
Minimum Qualified Sales Threshold #
Your Associates account must have generated at least 10 qualified sales in the past 30 days before you can access the Creators API.
Ongoing Sales Requirement #
If your account fails to maintain the 10‑sale minimum over a 30‑day period, access to the Creators API will be temporarily suspended.
Once your qualifying referrals are shipped again and meet the sales threshold, access is typically restored automatically within a couple of days.
But with AffiliateX, you can use the Zero API solution to promote and increase sales of your affiliate product links without the Creators API. After that, when you get access to your Creator API, you can configure and continue with the Amazon affiliate product promotion process.
How to Get Started with Amazon Creators API Credentials #
After meeting the eligibility criteria, you now have to follow the steps below to create your Amazon Creator API credentials:
- Log in to Amazon Associates Central
- Go to Tools → Creators API
Other than that, you can click on this link directly.
- Afterwards, click Create Application and provide an application name. This application name is for internal reference only. For instance, you can use “AffilaiteX”
4. After creating the application, click Add New Credential.
Amazon will give back to you the listed credentials:
- Credential ID
- Credential Secret
- Version (API version)
These are your keys to authenticate API requests. You need to make sure to copy the credentials or download them as a CSV file. Also, to securely store the credential secret, since it is only shown once.
5. Now log in to your WordPress dashboard and navigate AffiliateX → Amazon Settings → Amazon Creator API.
Fill in the required sections with the following values:
- Credential ID
- Credential Secret
Finally, press the “Save Settings” button. AffiliateX can now retrieve product data from Amazon via the Creators API.
